A/V Shops Should Exploit Sony’s Free Offer of Michael Jackson’s Xscape for Hi-Res Audio
Integrators can use Sony's hi-res Xscape giveaway to lure customers to high-resolution audio (HRA).
By Julie Jacobson, April 24, 2014
Sony Music Entertainment is releasing the new Michael Jackson album Xscape on May 13.
Sony Mobile customers will get to enjoy the album free of charge on select new devices including the Xperia Z2 and Xperia Z1S.
Oh whoop-de-doo, a pristine rendering of a recently-uncovered work in an inferior audio quality.
But ... Sony just announced last week that it would also offer a free download of Xscape—this one in an HRA format—for buyers of Sony hi-res audio products. Sony announced today a slew of new hi-res products and plans to use the Xscape giveaway in a big promotion for the line.
Sony plans a big push around this promotion, so dealers should prepare to use the hype to lure music-loving customers to the hi-res world.
Quelle:[url] http://www.cepro.com/article/sony_offer ... res_audio/