Monster Retailer Awards and Concert at CES 2016 to Feature Michael Jackson Tribute
High-performance audio manufacturer Monster pulled the curtain on its CES 2016 Monster Retailer Awards and Concert, which will be held at the Axis Theatre at Planet Hollywood on Thursday, January 7. There, Monster will present “Heal the World, A Tribute to Michael Jackson,” which the company said will be a star-studded event featuring some of the biggest names in music entertainment, including several of the Jacksons themselves.
monster ces 2016The full list of performers will be revealed on January 1, but Monster did say that they will all be backed by a 30-piece orchestra arranged and conducted by Grammy award-winning producer and engineer Vassal Benford.
The concert will include some of MJ’s most popular hits, including the song the night is named after, “Heal the World.”
“Our CES concert series has always been about sharing Monster’s heart and soul, our love for great music and for an authentic live music experience. Over the years, it’s been our great honor and privilege to present so many iconic artists to CES attendees. This year’s tribute to Michael Jackson is truly fitting. His song ‘Heal the World’ truly speaks to the needs of today’s times and Monster feels that it’s part of our obligation as corporate citizens to bring social consciousness to CES to help fight terror, violence, and to clean up the environment for future generations.”
Monster said that it expects more than 5,000 consumer electronics professionals to attend the invitation-only event, meaning the 7,000-seat venue will be at near capacity. And aside from enjoying a night of live entertainment, attendees will also learn who will be honored with Monster’s prestigious Retailer Awards. Awards will be handed out in a number of categories that include the top award of “Most Monsterous Retailer of the Year.”
Also, Monster will share some of the details on their plan to expand into new and emerging markets in 2016 and beyond. In a statement, Monster said those plans include expanding relationships with existing partners, as well as new partners in categories that include fitness, lifestyle, and gaming headphones; speakers to complete their line of SuperStar Bluetooth speakers; and a new mobile line.